Client: Corona
Rol: Art Director
Tools: Illustrator and Photoshop
Advertising started on the internet. Branded content was the format I had to work on for the new Corona beer campaign to express the concept of "Extraordinary Experience".
The idea: One of the biggest music festivals in Madrid was sponsored by Corona. The stage of this festival is an element that brings an extraordinary experience. It is an opportunity to exploit it.
Why not bring an unknown band on stage to live their extraordinary experience?.
We surprised these young people with one of the best days of their lives, giving a concert on the same stage as Metallica and Motorhead!
Lesson I learned: if you look around you there can be a great opportunity.
Want to create extraordinary content? Let's talk!
