Client: Booksellers Association
Rol: UX / UI Design
Tools: Sketch, Illustrator, Photoshop.
I meet with a group of young booksellers to prototype an idea to compete with Amazon.
What value can we offer the consumer that differentiates us from Amazon?
What value can we offer the consumer that differentiates us from Amazon?
Problem:
Amazon offers better online sales.
Amazon offers better online sales.
Solution:
Improve the reader experience.
Improve the reader experience.
The most important pages of your books. Easy to manage, share and build.
While Amazon is the leader in the shopping experience, we want to compete by improving the reader experience.
After interviewing more than 20 readers we found the following common patterns:
They prefer paper books.
They bookmark the pages they like the most.
They share texts on their social networks.
They write down lessons in notebooks or mobile phones.
The user experience is that of a social network of collectors of the best pages of books. Users can save their own and those of their friends. We make it easy to share sentences from their books on social networks. Users save the best pages so booksellers can learn more about the needs and goals of their readers to recommend them the most suitable readings.
Need to try something new? Let's talk!
