Co-Founder of Digital Creativity School
Rol: Research trends, management, teaching.
Tools: Illustrator and Photoshop
My former teacher proposed to me to open with him and another partner the first school of digital advertising creativity in Spain. I left the agency where I worked to join them in this new entrepreneurial stage.
We covered the need that agencies had to face the digital transformation in their creative area. We focused on preparing creatives for the new digital advertising.
My job was to research social and artistic trends for marketing and digital advertising. I taught students how to search, identify and follow trends on the internet. Also about branded content on youtube.
I have helped to organize creative workshops focused on university students, upgrading to senior creatives.
We also organize creative workshops for teambuilding companies.
An opportunity that I identified and developed as a business line "partner agencies". This means paying a monthly fee for fresh ideas from students. The students get real briefs and the agencies get fresh air at a low price to face their new situation.
